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Hey, hip cool millennial hipsters! Noir, the NRA’s hip cool new web series for the Youngs, is going all Lifestyles of the Sleek and Carefully Waxed in this exciting ad touting the merits of a Perfect Companion:

She knows that she’s made it… comfortable alone, steady among others… she leaves you sad for all of the moments you missed, but grateful for the thrills ahead … because hidden underneath, is an adventure. She is: the Daniel Defense M4-A1

Hahaha, you think he is talking about a LADY, but he is actually talking about a GUN! Seems pretty classy, just a few days after a guy used a gun to get revenge on women who he treated as objects.

The ad for the sexxy semiautomatic assault rifle immediately followed an interview with the NRA’s Manager of Hunting Policy, Darren La Sorte, who closed his segment with the thought, “Shooting makes the world beautiful.” We can think of some other images that might go well with that line, too.

Isla Vista 1

isla vista 2

Isla Vista 3

Or how about these images of a world made beautiful?

sandy hook kids 1

sandy hook kids 2

Stay sexxy, NRA! And stay classy!

[NRA / YouTube via tip from the Violence Policy Center]

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