Former Pennsylvania (?) Senator Rick Santorum initially rose to prominence when it was discovered that his last name is -- go figure! -- a perfect homonym with "santorum," the frothy mixture of lube and fecal matter that is sometimes the by-product of anal sex. So what a stroke of luck for his presidential campaign, that they could take advantage of this link between the candidate's name and the act he spends 60% of his waking hours contemplating/working to outlaw (when it occurs between unordained homosexual men, at least). Buddy, you can't buy name recognition like that!
Sadly, as of today(ish), searching Google for "santorum" will no longer generate SpreadingSantorum.com, the first and most reputable site to document this connection, as the first #1 top result. Why? Well, in the dank corners of the Internet where such things are studied, theories abound. In our dank corner of the Internet, however, we must return, always, always, to the horse race and ask, Is this the end for the Santorum campaign? How will Rick ever rebound? Is it too late to maybe talk about the gays some more? [ Search Engine Land via Balloon Juice ]
It's easier to snorkel that way.