• February 16, 2012

In the past few years, ancient American abolitionist pamphlet The Atlantic has grown all sorts of successful blogs on its website as part of its goal to one day, impossibly enough, compete with the Wonkette poop joke blog. And then, just last week, The Suits came in with a plan to Grow Traffic (*shudder*) even more: get rid of everyone’s favorite blogs and replace them with boring archive/tag pages for each “voice”‘s impossible-to-find articles.

See up top? That’s what the delightful community that was Ta-Nehisi Coates’ blog has become.

HEY THIS IS AN “INSIDE BASEBALL” POST, you’re saying, and maybe, but it is still enjoyable to read everyone at the Atlantic rip their higher-ups publicly for its most recent changes, just like old/current times at Gawker Media.

Passionate British neoconservative communist Andrew Sullivan, for example — who actually got to keep his blog format, because he employs millions of unpaid slaves to write all of his posts between shifts of hard labor at the Sugar Caves — wrote 10,000 million words about how much he hates Capitalism and its meddling with internets:

But treating blogs as a series of headlines, designed to maximize pageviews, is a deep misunderstanding of blogs, their reader communities and their integrity. I hope they get restored to their previous coherence, and these amorphous “channels” gain some editorial identity. I hope writers like Fallows and Goldberg aren’t treated as random fodder – anchors! – for “channels”. I believe in the Atlantic as a place for writing. The redesign seems to me to ooze casual indifference to that and to the respect that individual writers deserve.

The redesign also makes the Dish’s role at the Atlantic even more anomalous than it has recently become. The Dish once fit into a bevy of bloggers as a kind of unifying hub for all of them. In the new design, it’s clear the Dish fits in nowhere. It has always been an experiment fitting a blogazine like the Dish into an online magazine like the Atlantic. But the experiment is clearly failing.

Thanks for clicking the jump on this post, btw.

The Redesign, Ctd [Andrew Sullivan/Daily Dish]

{ 37 comments }

jagorev March 1, 2010 at 3:29 pm

So, when does the Atlantic hire Jim Newell to anchor their “making fun of Trig Palin” channel?

Sharkey March 1, 2010 at 3:32 pm

The least I could do.

Sharkey March 1, 2010 at 3:34 pm

Don’t worry Andrew, I will continue not reading your blogazine-whatsis.

Suds McKenzie March 1, 2010 at 3:35 pm

There’s another blog?

bureaucrap March 1, 2010 at 3:35 pm

By the end of 2011, the only online media will be NYtimes.com, TMZ, lolcats and loldogs. Really.

benj-thewrathofgod March 1, 2010 at 3:36 pm

[re=522023]jagorev[/re]: Hey, we’re talking about the place where Andrew Sullivan writes. He’s not even sure if Trig Palin exists, since there’s no way he could be born on a plane. Or something like that.

rottenart March 1, 2010 at 3:38 pm

[re=522035]bureaucrap[/re]: C’mon, you don’t think kids making funny noises on Youtube will still be around?

MargeSimpsonsBlackFriend March 1, 2010 at 3:39 pm

As a commenter on both this excellent poop blog and TNC’s excellent non-poop blog, it constantly amazes me that there is such a large overflow of readers between the two.

JMP March 1, 2010 at 3:40 pm

Never mind the redesign, Alyssa (whoever she is) is right, Krasinski is totally wrong for Steve Rogers; if they want someone from NBC, it should be the guy who plays Captain Awesome on Chuck.

Actually, I’m surprised Wonkette never mentioned the recent teabagger angry outrage over the latest Captain America issue making fun of them:
http://slog.thestranger.com/slog/archives/2010/02/09/captain-america-versus-the-teabaggers

Extemporanus March 1, 2010 at 3:41 pm

You’d think Sully would appreciate the draining effect a marathon twelve-hour session of passionate coding can have on one’s Google Analytics skills.

assistant/atlas March 1, 2010 at 3:41 pm

[re=522035]bureaucrap[/re]: I wouldn’t be so sure about the NY Times.

Chernobyl Soup March 1, 2010 at 3:42 pm

I wish all professions were as cool with telling the general public how screwed up your management is as journalism seems to be. I mean, the way Newell made fun of Layne when Ken was on his little hike was just priceless.

queeraselvis v 2.0 March 1, 2010 at 3:44 pm

Nobody understands poop better than Wonkette. And that includes RedState.

Naked Bunny with a Whip March 1, 2010 at 3:44 pm

Thanks for clicking the jump on this post, btw.

HOW DID YOU KNOW?!???!!!

dijetlo March 1, 2010 at 3:45 pm

Thanks for clicking the jump on this post, btw.

Now I feel cheap and used.
and I normally have to pay people for that.

Thank you, Wonkette.

Extemporanus March 1, 2010 at 3:46 pm

[re=522037]benj-thewrathofgod[/re]: “I have HAD IT with these MOTHERFUCKING TARDS on this MOTHERFUCKING PLANE!”

(Too late?..)

Mr Blifil March 1, 2010 at 3:46 pm

What’s Ta-Nehisi in English?

Mr Blifil March 1, 2010 at 3:50 pm

[re=522043]assistant/atlas[/re]: Agreed. My prediction is that one day their gleaming spire in the sky will one day house one tenant: the nation’s largest and most comprehensive Cold Stone Creamery.

Naked Bunny with a Whip March 1, 2010 at 3:51 pm

@Mr Blifil: “Hakuna Matata”.

Nappied Hypotenuse March 1, 2010 at 3:53 pm

Sullivan is right. The Atlantic blogosphere is a place for great writing. Well, except for Goldberg (who writes like that fat bully who wanted to sit on the tender, emo kid in 4th grade), McArdle (who writes like someone furiously masturbating with a Williams-Sonoma baster and then confessing to Ayn Rand after), Crook (who writes like xanax), Ambinder (who writes like Fareed Zakaria, but even more afraid of offending anyone), and Sullivan (who writes like someone suddenly startled out of his sleep and gasping for air and vengeance).

I guess I’m saying Coates and Fallows can write.

Extemporanus March 1, 2010 at 3:55 pm

[re=522048]Naked Bunny with a Whip[/re]: OH MY GOD! The blog is coming from inside your house!

RUUUNNNNN!!!

TGY March 1, 2010 at 4:05 pm

Well, you wouldn’t actually want people writing on the Intarwebs, would you?

TGY March 1, 2010 at 4:08 pm

[re=522052]Mr Blifil[/re]: [re=522058]Naked Bunny with a Whip[/re]: No, no, it’s “Wemoweh”.

norbizness March 1, 2010 at 4:08 pm

This isn’t inside baseball, this is inside cricket or jai alai or something.

Jim Demintia March 1, 2010 at 4:14 pm

[re=522060]Nappied Hypotenuse[/re]: Seconded.

S.Luggo March 1, 2010 at 4:15 pm

“The Dish once fit into a bevy of bloggers as a kind of unifying hub for all of them.”

Only in your darkest fantasies, Andrew.

house of the blue lights March 1, 2010 at 4:38 pm

Not to worry. The Atlantic rolls out redesigns with appalling frequency. The ADHD drones in design will soon get bored with this one too, and try some shiny new thing.

Dean Booth March 1, 2010 at 4:38 pm

TBogg, are you listening? Your blog becomes new-Atlanticicized after the first 2 or 3 posts. Open them all up, por favor!

Naked Bunny with a Whip March 1, 2010 at 4:40 pm

@TGY: You’re so racists against sleeping lions.

Skwerl Nutz March 1, 2010 at 4:49 pm

I confess:
I clickety click anytime Sully mentions “Palin, teh gay, and Hitch”

Dean Booth March 1, 2010 at 4:50 pm

Is there an internet law to the effect that a blog’s useability is inversely proportional to page views/unique visitors?

torera March 1, 2010 at 5:58 pm

Having spent the past 45 years getting paid for interfacing with words, I can see that Sullivan has forgotten the first rule of “publishing” — Designers Can’t Read Anyway (that’s why they’re designers).

grevillea March 1, 2010 at 6:47 pm

[re=522242]torera[/re]: The abundance of expensively, self-consciously designed material with glaring misspellings and mispunctuation certainly adds weight to your argument. OTOH, isn’t that what you ‘content providers’ are paid to check?

jagorev March 1, 2010 at 6:49 pm

The web designers capitulate, it’s morning in America again:

http://www.theatlantic.com/science/archive/2010/03/web-site-paradise-restored/36849/

G. Friday March 1, 2010 at 9:26 pm

Ta-Nehisi Coates is a dude? I had been assuming otherwise for a long time.

loupgarou March 1, 2010 at 11:06 pm

Coated should change his first name to Ray. He looks like a Ray. Ta-Nehisi is a hot girl name.

wagonjak March 2, 2010 at 4:26 pm

Ta-Nehisi Coates writes some of the most beautiful posts about black and whites in American I’ve ever read….he’s a wonderfully, intelligent human being…I’ve bookmarked his site and put it next to Sullys.

I agree with all the commenters here that the redesign of the “New” Atlantic stinks. Why do they always have to mess with something that is perfect?

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