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SCIENTIFIC STUDIES

Hot Older Ladies More Attractive During Recessions

She ruled.According to Experts, the recently minted members of America’s middle class — the ones who got ARMs on their three-bedroom ranches in the exurbs and took out $600 a month car loans on their Ford Explorers and used credit cards to pay for their Starbucks Gargantua-chinos every morning — will now be sad hobos along with the rest of us. They will be the “former middle class.” But one traditionally neglected and sorely undervalued population should do quite well in the tough times ahead: sexy ladies of a certain age.

Recessions breed pessimism. That’s why birthrates tend to drop and suicide rates tend to rise. That’s why hemlines go down. Tamar Lewin of The New York Times reported on studies that show that the women selected to be Playboy Playmates of the Year tend to look more mature during recessions — older, heavier, more reassuring — though I have not verified this personally.

Perhaps this explains why half of the nation is still starbursting its shorts over Sarah Palin while the other half furiously defends her right to dress like slovenly trash while sitting poolside at exclusive resort hotels. Everyone loves Sarah Palin because she is the “reassuring” sex goddess of the New Depression.

The Formerly Middle Class [New York Times]
A Hemline Index, Updated [New York Times]


12:45 PM on Tue November 18 2008
By Sara K. Smith
17804 Views

  1. I don’t believe this for a minute.

  2. If I didn’t have any money, I’d screw a cougar for a sandwich.

  3. forgracie says at 12:48 pm, November 18th, 2008

    Two words–Jane Seymour. Mmmmmmmmmm.

  4. DoctorCulturae says at 12:50 pm, November 18th, 2008

    Brooks is coming seriously close to admitting he has testosterone in his system. Who knew?

  5. NoWireHangers says at 12:52 pm, November 18th, 2008

    Great Depression II: Rise of the Cougars

  6. DoctorCulturae: He acquired the testosterone thru anal injection.

  7. I’m totally ahead of the curve - my girlfriend is older than me and I started dating her like 3 years ago.

  8. Serolf Divad says at 12:53 pm, November 18th, 2008

    You know, I’ve always had a secret crush on those young Mennonite lass’s you sometimes see shopping at Walmart in their bonnets and Litte-House-on-the-Praire pioneer-girl dresses.

    So I have a feeling I’m going to be just fine during this coming depression.

  9. Toomush Infermashun says at 12:53 pm, November 18th, 2008

    Mommy!…..

  10. NoWireHangers says at 12:54 pm, November 18th, 2008

    The time to invest in Chico’s and White Zinfandel is NOW.

  11. MathewBrooks says at 12:54 pm, November 18th, 2008

    DYNASTY reference. Oh how teh gays will love this post. I’m going to stick around just to see if someone gets pushed into the pool.

  12. obfuscator says at 12:55 pm, November 18th, 2008

    Are “Gargantua-chinos” elitist fat lady mom-khakis?

  13. NoWireHangers says at 12:55 pm, November 18th, 2008

    DoctorCulturae: Hear that MomoDodo? It’s time for the NYT’s sole cougaress to pounce!

  14. Paul in Boca says at 12:56 pm, November 18th, 2008

    mmm,mmmmmmmmmm,mmm, I loves me some cougars

  15. shortsshortsshorts says at 12:56 pm, November 18th, 2008

    See what consolidating has done to us? Now we have Bozo the Clown as our mascot Governor. I miss the days of hawt dish governor Palin even more now. The fact that she represents the interests of a large faction of the American voter makes me cut myself.

  16. Blue Line says at 12:56 pm, November 18th, 2008

    So this year we can expect the Playmate of the Year to be 24 and 115 lb as opposed to 22 and 110 lb?

  17. intellijen says at 12:56 pm, November 18th, 2008

    well, who doesn’t like more cushion for the pushin’? recession or not.

  18. tootsieroll says at 12:56 pm, November 18th, 2008

    Wow. Too bad I’m married, I could rake it in.

  19. Bypartizoa says at 12:57 pm, November 18th, 2008

    “Bob Herbert is off today.”

  20. Iggy Plop says at 12:59 pm, November 18th, 2008

    We’re thinking MILFs, and David Brooks thinks he’s thinking MILFs, but really, this is David Brooks unconscious telling him that he finds transvestites very reassuring and comforting. They smell just like Dad.

  21. I am *SO* not down with the lowering hemlines. Er. Up. Whatever. Actually, I don’t think hemlines have been that short for a very long time.

    Also, it’s probably a reaction to the lowering birthrate: don’t want kids, find a cougar to not have kids with after sexy time. All unconscious. Hormones, you know. They control our every move.

  22. answerbird says at 1:01 pm, November 18th, 2008

    > Playboy Playmates of the Year tend to look more mature during recessions — older, heavier, more reassuring — though I have not verified this personally.

    Come on now Tamar, you have done plenty of “research”!

  23. sanantonerose says at 1:06 pm, November 18th, 2008

    TGY: You don’t believe in free will?

  24. thefrontpage says at 1:07 pm, November 18th, 2008

    I don’t know–I keep having sex with all of these hot 50somethings in Montgomery and Fairfax counties who are cheating on their worthless idiot husbands who are working 55 hours a week, so perhaps there’s some huge margin of error with this so-called “study.” There are plenty of hot 50something women out there willing to cheat on their husbands.

  25. DOWN WITH PANTS! UP WITH SKIRTS!

  26. shortsshortsshorts says at 1:09 pm, November 18th, 2008

    AMERICANS: YOU NEED TO PAY ATTENTION TO THE FAT THIGHS DEMOGRAPHIC.
    No fat, No thighs. Know fat, KNOW thighs.

    Her thighs aren’t even fat, I don’t get why that was such a big deal with people yesterday.
    Meh.

  27. StripesAndPlaids says at 1:13 pm, November 18th, 2008

    I don’t know if this was posted earlier or not, but today is, apparently, International Laugh at Joe Lieberman Day. Call Joe’s office and laugh at who ever answers the phone. It must be true; there is a web site.

    http://laughatlieberman.com/

  28. sanantonerose: Sorry, my tongue was firmly planted in cheek in my last post, or whatever the equivalent is in text. I was being sarcastic. Yes, I believe in brain over hormones.

  29. MathewBrooks says at 1:14 pm, November 18th, 2008

    wait, who is the Alexis Carrington of the recession?

  30. ‘Bout damn time, sez I.

  31. SayItWithWookies says at 1:17 pm, November 18th, 2008

    older, heavier, more reassuring

    Uh, because when there’s no food, someone who looks like she eats regularly tends to look sexier?

  32. Vanity Smurf says at 1:17 pm, November 18th, 2008
  33. The cougar never changes her spots…

  34. sanantonerose says at 1:18 pm, November 18th, 2008

    TGY: Just checking! haha

  35. loquaciousmusic says at 1:19 pm, November 18th, 2008

    Perhaps this explains why half of the nation is still starbursting its shorts over Sarah Palin while the other half furiously defends her right to dress like slovenly trash while sitting poolside at exclusive resort hotels.

    Half of this nation, or half of Wonkette’s commenters? Or is that the same thing?

  36. hedgehog says at 1:21 pm, November 18th, 2008

    Screw this gig. I’m going to shove a roll of toilet paper down the front of my pants to create “ambiance” and become a pizza delivery boy in an upscale suburban neighborhood, i.e., target-rich cougar environment.

  37. AfghanVet says at 1:21 pm, November 18th, 2008

    So…fuck for prosperity?

    I’m down with that.

  38. I’ve lost my job, my house, my car, my kids, my wife, my savings, what am I gonna do? I WANT MY MOMMY!

  39. Similar studies point out that an astounding 51 percent of lesbians are gay women, but that only 14.1 percent of all women over 40, approaching cougardom, would wear Sailor Moon skirts after Easter,,,or something. To hell with studies. I love women, except Sarah. And Cindy. And Laura. And Ann Coulter. And Michelle Malkin. I can’t stop. Brigette Bardot! Help!

  40. donner_froh says at 1:25 pm, November 18th, 2008

    SayItWithWookies: If she looks like she eats regularly, she may have a cache of food somewhere in the hobo jungle and will share it in exchange for sex allowing her companion to make it through the winter, when foraging becomes more difficult.

  41. Anonymous Office Zombie says at 1:25 pm, November 18th, 2008

    Recessions breed pessimism… That’s why hemlines go down.

    This threatens the security of our national sexiness infrastructure. Women of America, do your patriotic duty! Raise your hemlines for the good of the nation!

  42. Cogito Ergo Bibo says at 1:26 pm, November 18th, 2008

    Finally, they will suffer a drop in social capital. In times of recession, people spend more time at home.

    Yay! So blogging in your parent’s basement becomes the rule, rather than the exception! We are soooo ahead of the curve, here.

  43. AfghanVet says at 1:26 pm, November 18th, 2008

    TeddyS: Cindy…no way…but all the others…grudge would never feel so good. Although I think Laura would be like Mrs. Draper.

  44. graceless says at 1:28 pm, November 18th, 2008
  45. StephanieInCA says at 1:29 pm, November 18th, 2008

    Well, there’s nothing I find more reassuring than saggy, aging centerfolds, so yeah, this article must be dead-on. I swear if somebody could Florence Henderson to take her clothes off, I’d be downright giddy, and consumer confidence would sky rocket! Or, we’d all gouge our eyes out. Either way.

  46. The years of slurpin’ down Starbuck’s and gettin’ their nails done by Thai slaves isn’t enough to erase the indignity of parking that big Ford Fuk-U-Mobile at the Salvation Army.

  47. Serolf Divad: mmm… Bonnets!

  48. OffTheRecord says at 1:36 pm, November 18th, 2008

    But how are the poor younger ladies supposed to get a man in a recession? Especially if we have to lower our hemlines? This recession isn’t shaping up to be very much fun.

  49. randomsausage says at 1:36 pm, November 18th, 2008

    The looser the waistband, the deeper the quicksand……or so I have read

  50. shortsshortsshorts says at 1:36 pm, November 18th, 2008

    I’ve been joking with my best friend about his mom for years.

    Hopefully my dream can come true now.

  51. queeraselvis v 2.0 says at 1:39 pm, November 18th, 2008

    Recessions breed pessimism. That’s why hemlines go down.

    Wait, I seem to recall hemlines going way WAY up in the 80s, coincident with Reagan’s Recession v. 3.1. Even Alexis and Krystle were seen sporting tafetta micro-minis in more than a few “Dynasty” eps. What gives?

  52. yellowdogdem says at 1:39 pm, November 18th, 2008

    Finally, my time has come!

  53. Chief Grinning Eagle says at 1:39 pm, November 18th, 2008

    There was an old lady who swallowed a cow.
    I don’t know how she swallowed a cow.
    She swallowed the cow to catch the dog.
    She swallowed the dog, to catch the cat.
    She swallowed the cat to catch the bird.
    She swallowed the bird to catch the spider,
    that wiggled and jiggled and tickled inside her.
    She swallowed the spider to catch the fly.
    I don’t know why she swallowed the fly
    I guess she’ll die.

    I know an old lady who swallowed a horse…

    She’s dead of course!

  54. yellowdogdem says at 1:44 pm, November 18th, 2008

    intellijen: Eewww!

  55. bitchincamaro says at 1:50 pm, November 18th, 2008

    The thought of Liz Taylor’s ancient tum-tum resting on the crossbar of her walker has got me so chubbed up I feel like I’m fixin’ to die.

  56. I’m so relieved. . I haven’t had a date in months! I saw Michael Moore give a talk some years back with a giant picture of Hillary on the stage. He said she was hot.

  57. hedgehog: I’ll screw a “cougar” AND a sandwich.

  58. Scaggsvillain says at 1:59 pm, November 18th, 2008

    My grand pappy told me the same thing about The Great Depression I. Unemployment was 25% and things were just awful. He told me the worse things got, the older and uglier the pinup models got. And I believe him! Hell, he showed me the centerfold for August 1932. Made a believer out of me lemmetellya! Here! I found it!

    http://images.google.com/url?q=http://www.prolifeblogs.com/articles/helen.jpg&usg=AFQjCNFxHSZvhJDzahWtFJI1e6H2SFHKMA

  59. Time to get my vanity license plate LUVMILFS and a pair of trucknutz underneath it.

    Also, for what it’s worth, December’s playboy cover model is Carol Alt, who is 48 (although they may have chosen her before america became a nation of hobos).

  60. Gorillionaire says at 2:07 pm, November 18th, 2008

    Last night Arianna Huffington was on teevee talking to Nate Silver and she said “thanks to you I am now addicted to POLES” and it gave me a stiffy.

  61. shortsshortsshorts:
    Any mention of 18″ monoliths?

  62. Roxie Beaver says at 2:17 pm, November 18th, 2008

    Yaaaaay for me!!! I’ll be gettin’ me some somethin’ on the side for sammies!!!

  63. Lascauxcaveman says at 2:17 pm, November 18th, 2008

    Dang. I knew there was some reason my (44 year old) wife was lookin’ so sexeh this morning.

  64. Is the same true of men? Are men “of substance”, men “with a belly” more courant? ‘Cause if so I can see a great big silver lining to this recession thingy.

  65. CorkPopper says at 2:20 pm, November 18th, 2008

    Purple eyeshadow and pink lipstick! Just what I wore for my own wedding, circa 1993! Memories…

  66. gidgetbananas says at 2:22 pm, November 18th, 2008

    Older women might become attractive during a recession because they often have money, conservatively invested. But it just goes to show how every cloud has a silver lining; this woman of a certain age is going to go stimulate the economy by buying some great big fancy panties in anticipation of hot nights with hungry young men. Sex first, sandwich later.

  67. schvitzatura says at 2:42 pm, November 18th, 2008

    The Oprah Harpo Fertility Goddess-look is the all the rage in the hobo space jungles of post-2008 America…

  68. keepinitrealyo says at 2:59 pm, November 18th, 2008

    “Everyone loves Sarah Palin because she is the “reassuring” sex goddess of the New Depression. ”

    Speak for yourselves! I hate her for not 86-ing the mongoloid.

  69. Hooray For Anything says at 3:17 pm, November 18th, 2008

    Does this mean that all the actress’ in Gossip Girls and the new BH 90210 now have to eat something?

  70. Jukesgrrl says at 4:01 pm, November 18th, 2008

    For years now, lazy-ass bums have been chasing me for my health insurance and paid-up mortgage and I’m not even good looking. You mean I can now trade up from a cereal-slurping loafer to a just-temporarily-unemployed normal guy? Thanks, New Depression!

  71. randomsausage says at 4:04 pm, November 18th, 2008

    It’s at this point I think we all have to remember that Arriana Huff is Greek! Huzzah for GILF anal.

  72. Thegreatbacon says at 4:10 pm, November 18th, 2008

    Serolf Divad: I’ve been trying to get my wife to wear a bonnet for years. I think it is one of the sexiest pieces of clothing ever invented. And then trying to find your way through layers of prairie skirt… oh yeah. I have no idea how anybody could NOT find that sexy.

  73. TexasCowGirl says at 4:24 pm, November 18th, 2008

    This is blatant cougar propoganda!

  74. Rebel Countess says at 5:36 pm, November 18th, 2008

    Men will shtup mud, according to the late great Lenny Bruce.

    I consider this a bug, not a feature.

  75. Aardvark Gumbo says at 5:47 pm, November 18th, 2008

    You really have to read the original study, where you can find, for instance, table 3: “Correlations of the General Hard Times Measure With Age and Body Features of Playboy Playmates of the Year(1960-2000)”. I think that says it all.

  76. Constitutional Riots says at 6:35 pm, November 18th, 2008

    Joanie Collins is such a babe - especially her early British B movie stuff. Linda Evans was pitifully a man-shaped, Yani-luvin’, dumped for Bo Derek, astro-seeking lonely heart. If I were to go gay, I’d totally do Joanie. My mom has been dead longer than half of my life…whaaaa. Maybe I just need to be held like a teeny baby, and wear a bib.

  77. Scandalabra says at 7:19 pm, November 18th, 2008

    Believe it or not, when I lived in Miami Beach in the late 90s, I had a lipstick red ‘73 Dodge Cougar. Damn! I miss that ride.

  78. Doktor Avalanche says at 7:24 pm, November 18th, 2008

    Yup, the apocalypse is proceeding right on schedule.

  79. I, for one, welcome the thought of becoming one of our new cougar overlordettes.

  80. spank me Grandma!

  81. napalmnacey says at 2:52 am, November 19th, 2008

    I’d still do Jane Fonda.

  82. thefrontpage says at 10:49 am, November 19th, 2008

    Jane Fonda, circa “Barbarella” and “Klute,” late 1960s and early 1970s, you mean.

  83. skroocap says at 7:36 am, November 21st, 2008

    Whoah. Read today’s column? Is it really possible Samantha Power will be back on TV? On Hillary’s team? I’m ashamed to say how hot that could be.

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