WH Pool Report: The Brand Called Laura Edition
Tuesday, September 27th, 2005
In today’s Pool Report from the First Lady detachment, the Chicago Tribune’s Mark Silva fearlessly trails the First Lady through a riot of post-Katrina product placement: She taped a special Biloxi-based edition of “Extreme Makeover,” to be aired in December, in which a New Orleans resident whose home was the subject of a pre-Katrina makeover, does some relief work for homeless evacuees. It’s part of the show’s “Pay It Forward” series–a nice cross-branding touch, that; evidently the treacly Kevin Spacey Haly Joel Osment vehicle will not be permitted a decent burial in the media marketplace. The Sears American Dream Campaign puts in an appearance, distributing “half-million dollars of needed goods,” though it’s unclear from the report whether this is the same as the Sears “Caravan of Caring,” which also gets a mention. (We confess we’re curious about the rejected protoype names for this project: Sears’ Truckloads of Tenderness? Sears’ Buttloads of Benficence?) We’ll leave you with this vignette:
Inside a producer calls into a crowd of dozens of people picking through Rubbermaid-like but this is no actual product I D, bins to be ready but not too obvious for her entry.
Evidently Rubbermaid won’t get a confirmed mention till a check to Sears is in the mail. Whole thing after the jump.
In today’s Pool Report from the First Lady detachment, the Chicago Tribune’s Mark Silva fearlessly trails the First Lady through a riot of post-Katrina product placement: She taped a special Biloxi-based edition of “Extreme Makeover,” to be aired in December, in which a New Orleans resident whose home was the subject of a pre-Katrina makeover, does some relief work for homeless evacuees. It’s part of the show’s “Pay It Forward” series–a nice cross-branding touch, that; evidently the treacly Kevin Spacey Haly Joel Osment vehicle will not be permitted a decent burial in the media marketplace. The Sears American Dream Campaign puts in an appearance, distributing “half-million dollars of needed goods,” though it’s unclear from the report whether this is the same as the Sears “Caravan of Caring,” which also gets a mention. (We confess we’re curious about the rejected protoype names for this project: Sears’ Truckloads of Tenderness? Sears’ Buttloads of Benficence?) We’ll leave you with this vignette:
Inside a producer calls into a crowd of dozens of people picking through Rubbermaid-like but this is no actual product I D, bins to be ready but not too obvious for her entry.
Evidently Rubbermaid won’t get a confirmed mention till a check to Sears is in the mail. Whole thing after the jump.
