Tag Archives: gender studies

  This Way To the Ovens

Plucky Girl Convinces Hasbro To Market Easy Bake Oven To Boys, Maybe Destroys American Manhood

You may have heard about this when it popped up a few weeks back: 13 year old McKenna Pope of Garfield, New Jersey, started a petition on Change.org calling on Hasbro to change its marketing for the Easy Bake Oven to make the product appealing to both boys and girls. She also made the video above, in which she explains her campaign was motivated by her 4-year-old brother saying he’d like to make half-baked dough messes, but that since Easy Bake is really “for girls,” no maybe not. In a development that surprised absolutely no one, the story immediately became fodder for culture warfare, with progressives nodding approvingly at the young activist and conservatives either bemoaning the story as part of the war on masculinity or huffing that everyone knows that all great chefs are MEN anyway. So now, Hasbro has announced that it will indeed be introducing a redesigned Easy Bake Oven next summer, with packaging and advertising that features both girls and boys. Hasbro invited McKenna and her family to their Pawtucket, Rhode Island, headquarters to see the new silver and black toy and meet with the toy’s marketing team. Yay! Read more on Plucky Girl Convinces Hasbro To Market Easy Bake Oven To Boys, Maybe Destroys American Manhood…
  free to be me and me

Fox ‘Doctor’ Keith Ablow: Screw You Marlo Thomas, William Doesn’t Get A Doll

Here is Dr. Keith Ablow, on Fox & Friends, blowing a Bill O’Reilly-like gasket at the state of the world today, as evidenced by — you may want to escort all children and pregnant women from the room — a mom buying a doll for her son. OH SHIT! GENDER-QUEERS! Now all boys are gonna be like Jenna’s boyfriend on 30 Rock, dressing up as Half-Cher! Read more on Fox ‘Doctor’ Keith Ablow: Screw You Marlo Thomas, William Doesn’t Get A Doll…