Beat sweeteners
WE HAZ A CONFUSED 1:03 pm August 10, 2012
NYT’s Mitt Romney Beat-Sweetener Story Curiously Skimpy On Heart-Warmth
Wonkers are all media elites and State Department retirees, so we don’t need to explain to you that a “beat sweetener” is a puff piece about a person, place, or thing meant to guarantee further access down the line. And that seems to be the purpose of this New York Times piece on Mitt Romney [...]
JOURNALISTIC NEGLIGENCE 2:11 pm July 2, 2010
Reporters Cover Debbie Wasserman Schultz In Maple Syrup, Lick It Off Slowly
A “beat sweetener” is when a reporter flatters a loathsome official, in hopes that the newsmaker’s press person will send news releases a few minutes before that same statement goes out to the entire media world — and that’s how a political journalist Wins the Morning. Today’s beat sweetener is about Congresslady Debbie Wasserman Schultz, [...]
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