Tag Archives: Beat sweeteners

  we haz a confused

NYT’s Mitt Romney Beat-Sweetener Story Curiously Skimpy On Heart-Warmth

Wonkers are all media elites and State Department retirees, so we don’t need to explain to you that a “beat sweetener” is a puff piece about a person, place, or thing meant to guarantee further access down the line. And that seems to be the purpose of this New York Times piece on Mitt Romney selling a house to a couple of Olds. The gauzily written piece, though, seems to promise a lot more heart-warming generosity than actually surfaces. It’s confusing, really, unless the purpose of the piece is to (again) show that Mitt Romney is actually sort of a horrible businessman. Read more on NYT’s Mitt Romney Beat-Sweetener Story Curiously Skimpy On Heart-Warmth…
  journalistic negligence

Reporters Cover Debbie Wasserman Schultz In Maple Syrup, Lick It Off Slowly

A “beat sweetener” is when a reporter flatters a loathsome official, in hopes that the newsmaker’s press person will send news releases a few minutes before that same statement goes out to the entire media world — and that’s how a political journalist Wins the Morning. Today’s beat sweetener is about Congresslady Debbie Wasserman Schultz, “the first Jewish congresswoman from the Sunshine State” who “has already been on the Sunday political shows four times this year, most among female members in the House.” Read more on Reporters Cover Debbie Wasserman Schultz In Maple Syrup, Lick It Off Slowly…