Tag: Beat sweeteners

NYT’s Mitt Romney Beat-Sweetener Story Curiously Skimpy On Heart-Warmth

Wonkers are all media elites and State Department retirees, so we don't need to explain to you that a "beat sweetener" is a puff piece about a person, place, or thing meant to guarantee further access down the line....

Reporters Cover Debbie Wasserman Schultz In Maple Syrup, Lick It Off Slowly

A "beat sweetener" is when a reporter flatters a loathsome official, in hopes that the newsmaker's press person will send news releases a few minutes before that same statement goes out to the entire media world -- and that's...