



Best Piece of Direct Mail Ever
The Hotline crew — which sees tons of this stuff — calls this “just about the nastiest piece of direct mail we’ve ever seen.” It’s from the California State Assembly campaign of Bill Conrad, who is arguing that his opponent in the Republican primary, Tom Berryhill, can’t cut it in the general election because he had a heart transplant.
Money quote: “Tom Berryhill doesn’t have the HEART for State Assembly.”
Here’s the ad, via the Hotline:

Aside from its nastiness, we don’t know if we agree with the premise of Conrad’s campaign. People who have survived heart problems can be pretty tough old birds — see, e.g., Dick Cheney.
Have A Heart [Hotline On Call]
READ MORE: California, bad ideas, bill conrad, campaigns, direct mail, tom berryhill
I love the junior-high subtext in the last line. Just replace "candidate" with "team captain" and "Democrat" with "girl".
by Super Aardvark on 05/18/06 12:32 PM
This guy must be seriously bereft of issues if he comes out with this attack in May. If anything, this is a piece you send out two weeks before the election - not to mention sending it out under someone else's umbrella. Every good operative knows that the good shit comes from the offices of a shadow group, for Chrissake! This alone says this guy's not ready for real politics.
by American Spectator on 05/18/06 02:03 PM
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